Weekly Workflow: Product Feedback

Overview

The Product Feedback workflow automatically captures and surfaces product feedback from real customer conversations. Whenever a new external meeting is created, AskElephant validates it's a true customer call, extracts feature requests and pain points from the transcript, and delivers structured findings to Slack. A short video walkthrough is available for setup.

Key Terms

Workflow: An automated sequence of actions that runs when a specific event occurs (also called a "recipe")
Trigger: The event that starts the workflow—in this case, the creation of a new external meeting
Conditional Filter: A check that decides whether the workflow continues (for example, skipping internal syncs and vendor calls)
Threaded message: A Slack message grouped under a parent post so feedback items stay together under the meeting link

What This Workflow Does

For every new external meeting, the workflow:

Validates the call is a real customer conversation (not an internal meeting, interview, or vendor call)
Extracts specific product feedback, feature requests, and pain points from the transcript
Analyzes each piece of feedback with the customer's exact quote and timestamp, speaker name, role, email, and company, impact level (Low, Medium, High), the core problem and why it matters, and a suggested solution
Delivers findings to Slack in a threaded format: one parent message for the meeting link, and each feedback item as a reply

The workflow runs automatically on external meetings, so your product team gets structured, actionable insights without manual transcript review.

How to Set It Up

Step 1: Navigate to Recipes

Log into AskElephant and click Automations in the left sidebar navigation.
In the Workflows tab click New Workflow
Select From Recipe

Step 2: Find the Workflow

Search for Product Feedback in the recipes library.

Step 3: Configure the Trigger

In the New Meeting trigger, select which team members' meetings to monitor and confirm the trigger is scoped to external calls only.

Step 4: Configure the Slack Destination

Set the Slack channel where feedback should be posted. Threaded replies keep each meeting's findings grouped under one parent message.

Step 5: Review the Conditional Filters

Open the conditional nodes to confirm the filters exclude internal syncs, interviews, and vendor calls. Adjust the prompt text if you want different logic.

Step 6: Enable the Workflow

Click the three dots in the top right of the workflow bar
Select Activate Workflow to turn it on for your workspace

Why This Workflow Is Useful

Surfaces real customer feedback

Product managers see feature requests and pain points with direct customer quotes, so the roadmap reflects what customers actually said.

Shows what's blocking deals

Leadership sees the friction and gaps that come up on sales calls, tied to specific companies and impact levels.

Saves hours of transcript review

No one has to scrub calls for feedback. Structured findings arrive in Slack already tagged with speaker, company, and impact.

Keeps the team close to customers

Everyone from product to leadership sees the same stream of customer voice, in the customer's own words.

Conclusion

Enable Product Feedback today and your product team will get a steady feed of customer insights from every external call, already formatted and ready to act on. If you have questions or need help customizing the workflow, reach out to AskElephant Support via the in-app support widget or at [email protected].

Need Additional Help?

If you have questions or need further assistance, the AskElephant support team is here to help!

You can reach our support team in several ways:

click the chat button in the bottom right corner of your screen,
email us at [email protected],
or use @askelephant support in your dedicated Slack channel.

We're committed to getting you the answers you need as quickly as possible.