Search

Feedback Form

Slack triggers

Created
Nov 4, 2025 10:19 PM
Tags

Slack New Channel Mention Trigger

image

Overview

The Slack New Channel Mention Trigger is a powerful workflow automation tool that monitors your specified Slack channels and activates whenever your company name is mentioned. This trigger serves as the foundation for creating responsive workflows that help you stay connected with customer conversations, identify support opportunities, and track engagement across your Slack ecosystem.

Think of this trigger as your digital listening post—it watches designated channels and springs into action the moment someone mentions your company, enabling you to respond quickly and maintain strong customer relationships.

Setting Up Your Slack New Channel Mention Trigger

Getting Started

To begin using this trigger, you'll need to create a new workflow. Every effective workflow starts with a trigger, so click the "Start with Trigger" button when opening your workflow. This will present you with various trigger categories to choose from.

image

Selecting the Trigger

Navigate to the Slack category where you'll find the New Channel Mention trigger. This is currently the only Slack trigger available, making it a unique and valuable tool for Slack-based automation.

image

Once selected, you'll see the trigger interface on the right side of your screen, which includes:

  • A basic description of the trigger's functionality
  • Configuration options for customizing the trigger name
  • Two main tabs: Configuration and Outputs
image
image

Configuring Your Channel Monitoring

Channel Names Setup

The trigger has one primary configuration requirement: specifying which channels to monitor. This is where you define the Slack channels that the trigger should watch for company mentions.

To add channels:

  • Click the "Add" button in the channel names configuration
  • Type the pound symbol (#) followed by your channel name
  • Repeat this process for each channel you want to monitor

You can add multiple channel names, giving you comprehensive coverage across your Slack workspace. The trigger will then monitor all specified channels for any mention of your company name.

Understanding Trigger Outputs

The Slack New Channel Mention Trigger provides six distinct output variables that you can use throughout your workflow. These variables capture essential information about each mention, allowing you to build sophisticated automated responses.

Available Output Variables

Variable
Description
Example
Message
Complete text content of the message containing the company mention
"Hey, AskElephant, I need help with this workflow"
Sender
Name of the person who sent the message
The username of the message author
Channel Name
Name of the channel where the message was posted
The specific channel being monitored
Thread ID
Unique identifier for the thread (if the message was posted in a thread)
Thread reference number
Message Date
Date when the message was sent
Day, month, and year
Message Time
Specific time the message was posted
Format example: 01:27 PM

These variables become building blocks for creating dynamic, context-aware workflows that can respond intelligently to different mention scenarios.

Practical Use Cases

Customer Support Opportunities

Monitor channels where customers might mention your company when they need assistance. When a mention is detected, you can automatically:

  • Alert your support team
  • Create support tickets
  • Send immediate acknowledgment responses

Churn Prevention and Early Detection

Use the trigger to identify potential customer dissatisfaction in external Slack channels. Early detection of negative mentions allows you to proactively address concerns before they escalate.

Sales and Lead Generation

Transform mentions into business opportunities by:

  • Creating new deals in your CRM (like HubSpot) when potential customers mention your company
  • Tracking engagement frequency to identify warm prospects
  • Updating dedicated channels that monitor external channel activity

Analytics and Reporting

Set up workflows that track how often your company is mentioned across different channels, helping you understand your brand presence and engagement levels.

Managing Your Trigger

  • Renaming: Click the notepad icon with the pencil in the top right corner to give your trigger a descriptive name
  • Deleting: Click the three dots on the trigger node and select "Delete" if you need to remove it
image

Next Steps

Once you've configured your Slack New Channel Mention Trigger, you're ready to build the rest of your workflow. Consider what actions you want to take when mentions are detected—whether that's sending notifications, creating records in other systems, or triggering additional automations.

Remember, the six output variables from this trigger can be referenced in any subsequent workflow nodes, giving you the flexibility to create sophisticated, context-aware automations that respond intelligently to your Slack mentions.

For additional help or to share your workflow ideas, connect with the Herd in our community forum. They're always ready to help you make the most of your AskElephant workflows.

image